Youtube Ads Management
YouTube ads provide you with a powerful way to connect with the site’s 30 million or so daily visitors, with custom targeting options that allow your company to direct ads specifically toward the individuals who are most likely to be interested in your product or service. As consumers spend more time seeking out news and entertainment on YouTube instead of traditional channels of information, your business’s capacity to reach a large and captivated audience with your digital ads continues to expand.
Techblyz offers comprehensive YouTube ads management services that help you take full advantage of the YouTube marketing platform by pinpointing what videos your target users watch and then placing your content in front of them in order to bring them to your site. As your personal YouTube ads agency, Techblyz can oversee your YouTube ads with an eye toward efficiency, so that your content isn’t just shown to the right users but is done so with the lowest cost per view.
YouTube’s Pay Per View (PPV) Advertising
YouTube advertising utilizes a pay-per-view (PPV) structure, which means that, for the most part, you only spend money on the ads that people see and interact with. With direct targeting, we can ensure that you’re not wasting resources on ads that aren’t likely to convert. We’ll focus our efforts on placing your ads in front of the right people at the right time, meaning more click-throughs and more conversions. Because if you’re not optimizing your YouTube ad presence, you’re missing out on a major source of revenue.
YouTube by The Numbers
It pays to set your sights on YouTube marketing. The big value of YouTube ads lies in their ability to reach not just a big audience, but an engaged one. In 2015, “18-49 year-olds spent 74% more of their time watching YouTube videos, and 4% less time watching TV. On average, the site gets 1 billion views a day on mobile devices alone. The average mobile viewing session? More than 40 minutes.” (source: Brand Watch).
For businesses big and small who are looking to drive more attention to their ads, YouTube’s ability to provide such an extensive reach means that advertising efforts on the platform tend to pay off. Users are spending more uninterrupted time on YouTube than they are on other social media platforms, and trends show that this is unlikely to change.
Spent 74% of their time watching YouTube videos 4% less time watching TV Average of
1 billion views a day on mobile devices alone
During 40 minutes
Types of YouTube Ads
TrueView in-stream ad
YouTube by The Numbers
It pays to set your sights on YouTube marketing. The big value of YouTube ads lies in their ability to reach not just a big audience, but an engaged one. In 2015, “18-49 year-olds spent 74% more of their time watching YouTube videos, and 4% less time watching TV. On average, the site gets 1 billion views a day on mobile devices alone. The average mobile viewing session? More than 40 minutes.” (source: Brand Watch).
For businesses big and small who are looking to drive more attention to their ads, YouTube’s ability to provide such an extensive reach means that advertising efforts on the platform tend to pay off. Users are spending more uninterrupted time on YouTube than they are on other social media platforms, and trends show that this is unlikely to change.
YouTube bumper ads are limited to six seconds and must be watched before the video the viewer has chosen to watch can be viewed. With bumper ads, you pay per impression.
At Techblyz, we can help you choose the YouTube ad types that make the most sense for each of your campaigns. You’ll get more bang for your buck with ads specially designated where they’ll make the biggest impact.
Audience Targeting
YouTube offers a variety of targeting options that help you place your video ad in front of the people most likely to convert. Being a YouTube advertising agency is just one part of what we do here at Techblyz – we also bring our expertise in full-scale digital marketing, which includes SEO, content marketing, and competitive analysis, to the table.
We’ll use what we discover about your brand identity and your consumer base to target your video ads to viewers based on a number of key variables, including:
- The topic of the video your ad is embedded in
- The demographics of your viewers (age, gender, location, etc.)
- User interests
- Keywords relevant to your ad
By targeting your ads to the right viewers, we will help ensure that you’re getting impressions that matter from people who want what you have to sell.
