Search Engine Optimization: Meet Your SEO Agency
With all of the resources available for Search Engine Optimization, it can be hard to stay on track and maintain a campaign without getting bogged down and losing track of the big picture. As a leading full service SEO company, our experts create high-level solutions for your business, keep track of your progress through deliverable tasks, and improve your digital marketing performance.
Techblyz can help bridge the gap between knowing what you need and how to get it.
Businesses that can benefit supremely from search engine optimization include:
- Both eCommerce and lead generation-type businesses
- B2B, B2C, and SaaS companies
- Business owners with newly created websites, as well as those with older websites that could use updating
Reasons to seek SEO agency services
- You have a new website but don’t know how to be found online
- You have a new website but do not know how to appropriately target the right audiences
- You’re a fully functional business but have recently noticed a decline in quality leads, calls, and service requests
- Traffic to your website has been steady decreasing, or has decreased at a quick, rapid pace with no reason as to why or how
Build your online presence with a trusted SEO company
At Techblyz, we begin with a step called “The Discovery Process.” During this time, you will be assigned a personalized SEO team and dedicated Account Manager that analyzes every aspect of your campaign. We take the time to research and conduct an assessment of where your business is currently standing. Once we understand the known elements of your brand, we turn our attention to your target demographic. Our goal is to discover exactly what your consumers are searching for online. When done correctly, entrepreneurs and small business owners alike should be able to reach out to their ideal audience within their city, county, or even state.
SEO Services and Processes
Competition Research
The first step in any SEO strategy is achieving a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make. Our team will identify what kind of Search Engine Optimization campaigns your competitors produce and how we can improve them.
Companies that do not utilize a digital marketing or Search Engine Optimization company can still find ways to improve their rankings on Google, Bing, and Yahoo for certain keywords, even if the competition seems daunting. The question is, how do you intend to outrank them? Techblyz monitors competitor sites as part of your strategy and makes sure your business is not missing out on any valuable strategies that would benefit it greatly.
Keyword Research
Techblyz will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types:
- Focus Keyword: the core keyword chosen for each page.
- Primary Keywords: the set of keywords that will appear in most descriptions and within the content.
- Long-tail Keywords: these are the keywords that will only appear within the content of the website.
On-Page SEO Strategy Services
This is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. According to the keyword strategy and whether for domestic, international, or local SEO, our SEO agency experts will advise which pages of your website need to be updated and ensure that the search engines understand the focus keywords for each page.
We map out all URLs that need to be updated and/ or added to your strategy, including current and recommended meta titles, meta descriptions, alt tags, and h1 tags. Ideally, each page should contain unique title tags and content. Using title tags correctly can help Google rank your website by defining a page’s topic for users and search engines. If a tag is empty or missing, search engines may rank your page lower than they would otherwise.
Meta descriptions can be seen on Google’s SERPs (Search Engine Results Pages). These describe to users what each of your website pages is about. With meta descriptions, it’s important to highlight relevant keywords. Your message should be clear and contain a call to action as well. After implementing on-page SEO, we will analyze keyword performance to determine which pages and keywords need a boost.
Once completed, we’ll re-evaluate your on-page SEO every month and resolve any issues found during audits so that your optimization is always up to date with Google’s latest algorithm changes.
Local SEO
Your local audience is searching for the solutions that your business provides. Will they be able to find you?
We use targeted analytics to optimize your brand’s presence on a local level. With local SEO marketing, you can make sure that nearby consumers can easily find you in their search, connecting you with more of the people who are in need of the product or service that you’re selling.
Techblyz can help place your website in front of your local audience and get it ranked higher in local search engine results. Local strategic SEO services include competitive analyses, keyword research, web and technical analytics, and local demographic data-all, which can make a huge difference in your ability to connect with the right people.
SEO Content Writing
Off-Page SEO Services
Link Building
Targeted link building strategies help increase page authority and drive more organic traffic to your website. Link building is also integral to your search engine ranking, with high-quality inbound links serving to boost your digital presence and get you closer to that top spot.
One of the most well-known off-page SEO techniques is building links through brand partnerships. In this process, we identify companion websites that can enhance your campaign and then build relationships with them on your behalf.
This includes:
- Niche-specific blogs and content curators
- Relevant news websites
- Trade publications
- Forums and online communities
- Professional associations
Depending on the requests from certain publishers, we customize links for each client based on their industry. Once these high-quality links have been secured, we ensure that links are indexed and registered by search engines. Additionally, we will monitor the performance of the page in terms of keyword rankings so that we know our efforts are always well placed.
Full Technical Audit
As one of the leading web SEO companies in the United States, our SEO agency specialists are available to fix all technical aspects of your website to be compliant with all major search engines. Audits are set up via internal programs and third-party platforms that enforce the crawling process. By enacting such processes, Techblyz will list issues that need to be addressed, such as duplicate content, crawl errors, 404 errors, sitemap issues, and more.
Specific issues that we can also identify with a comprehensive technical audit include:
- Slow loading speeds
- Mobile Accessibility
- ADA compliance
- Poor website structure
- Dead links
- Insufficient metadata
These and other issues can have a serious impact on your site’s performance. They can also cost you prospects and profit, making it all the more essential that you know exactly where the problems are.
Technical SEO
An audit can tell us what’s working and what’s not on the backend of your site. From there, we can implement technical improvements and upgrades as needed to provide visitors with a seamless user experience.
As part of your Search Engine Optimization package, we ensure that your website is mobile-friendly and accessible on all formats of desktops, laptops, tablets, and smartphones. We improve website loading speed by cleaning up any JavaScript and CSS issues. Additionally, Techblyz will discover any potential backlinks that have broken – or links that negatively impact your performance on search engines. These links can be disavowed, or deemed unable to pass any type of authority from their website to yours.
We’ll navigate the complexities of technical SEO so that you don’t have to. In addition to identifying core issues with a technical audit, our team will also help optimize your site’s images and metadata, as well as perform a complete competitor analysis to benchmark your site’s technical performance against others in your industry. The result is a better performing site without any of the technical obstacles that can lead to high bounce rates and low conversions.
SEO Reports and Bi-Weekly Consultations
Techblyz implements campaigns in a way that is least susceptible to ranking fluctuations. This is because our strategies are consistent with the best practices established by Google, Bing, and Yahoo. Our SEO digital marketing agency has developed a foundation for Search Engine Optimization so that your brand can generate a consistent and cost-efficient flow of qualified organic traffic to your website.
We will set up tracking programs on all platforms and analyze results based on client business goals, and monitor such data against the current strategy. Using search engine-based tools, Techblyz will generate easy-to-follow data reports that will help demonstrate your growth over time by way of keyword rankings and Google Analytics organic traffic and audience data. More than that, you will meet with your personal SEO team and Account Manager at a frequency of your choosing in order to ensure that you are updated on the progress of your campaigns.
As an SEO agency, we also remain client-focused. This means that we prioritize transparency and make it so all teams remain reachable during business hours. Bi-weekly calls are preferred, and after choosing days and times that accommodate all parties, we partake in recurring calls that involve reviewing current and upcoming SEO strategy, as well as all current data.